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Sony Mobile

I spent two and a half years leading the Sony Ericsson account (now Sony Mobile) so I'm not going to pull out a single case study. I was working for the global marketing teams based in Sweden, UK & US (got to say I miss my weekly trips to Sweden). 

Working for the agency Dare we were responsible for developing global digital brand strategy and implementation with the senior Sony clients,

Highlights included the revamp of sonyericsson.com, key global handset & campaign launches. Developing apps, trade marketing, events & CI.

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